5 Benefits and Features of a WhatsApp Business Account for Sales Teams

 WhatsApp Business for Sales includes a lot of cool features for both big and small companies. There's also been a lot written and spoken about using WhatsApp for customer service.

However, other teams, particularly sales, may take advantage of a myriad of other WhatsApp capabilities available on the business app and API.

If you don't use WhatsApp for sales, you'll miss out on expanding potential like using labels for customer segmentation and more personalised communication, as well as having access to a full dashboard.

The number of features available to your sales team will vary depending on whether you utilise the free WhatsApp Business App or the WhatsApp Business API.

In this blog, we'll go through five WhatsApp Business capabilities to demonstrate the benefits of having a WhatsApp Business for salespeople.

It's important to note that the free WhatsApp Corporate app lacks some of these business features.

If you're using WhatsApp Business via the API, though, they're straightforward to set up and use.

Let's move on to the five WhatsApp Business features that every salesperson should be using now that we've established that.

1. A WhatsApp Business For Sales Label's First Feature

The label tool is a useful WhatsApp Business for Sales feature that aids in customer segmentation when it comes to using WhatsApp for sales.

The WhatsApp Business app, which is available for free, has this capability.

Simply open WhatsApp Business, tap the three dots in the upper right corner, and select "Labels" from the drop-down menu.

WhatsApp has implemented five color-coded labels for its business users by default. You can, of course, modify, add, or remove labels as you see fit.

This label capability is also supported by the WhatsApp Business API.

2. The Catalog is the second feature of WhatsApp Business for Sales.

Another amazing benefit of a WhatsApp Business account is access to the catalogue feature.

If you're creating a WhatsApp Business account for the first time, you'll be prompted to establish a catalogue right away.

You're effectively building a product catalogue within WhatsApp. This means that your customers may browse the store without leaving the app, minimising the odds of them getting distracted and abandoning a potential purchase.

3. Quick Responses

Consumers increasingly place a premium on convenience and communication. This is meeting people where they are and responding as quickly as a business can to their questions and concerns.

Salespeople can use WhatsApp Business's features to receive and respond to customer messages while on the go, cutting down on response and problem-solving times.

Are you looking for a way to save even more time? You may also use WhatsApp to set up short responses to frequently requested questions. It's as easy as going to the library.

If you're using the free business app, you can send quick replies (under "Messaging"). This works by generating a "keyboard shortcut" that you can use to respond to a long message quickly.

4. Multi-Agent is the fourth feature.

The only method to use the next two WhatsApp business account features is to use the WhatsApp Business API.

They're much more advanced and better suited to larger businesses, which is why the API exists.

One of the advantages of the WhatsApp Business API is that multiple agents can log in and work from the same WhatsApp account.

This is extremely handy when dealing with a large number of queries and customers.

5. WhatsApp Business Feature #5: Dashboard

Last but not least, having access to a complete dashboard is one of the most popular features and benefits of a WhatsApp Business API account.

In addition to basic data like the amount of messages received, transmitted, and delivered in a certain time period, you can set it up to track considerably more detailed and comprehensive statistics.

From broadcast performance data and response rates to individual sales agent performance, your WhatsApp Business dashboard includes all you need to know about your overall WhatsApp strategy, including sales.

It will tell you exactly where you've failed and excelled, allowing you to adjust your strategy accordingly.